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Welcome to our comprehensive collection of fishing lures, where innovation and effectiveness meet to help you catch more fish. Our selection includes various types of lures such as crankbaits, soft plastics, spinners, and jigs, each designed to mimic the movement and appearance of live bait. Whether you're targeting freshwater species like bass and trout or seeking saltwater giants, our fishing lures are crafted to enhance your success on the water. With an array of colors, sizes, and styles, you can easily match the conditions and preferences of the fish you’re after. Discover the perfect lure for your next fishing adventure and transform your fishing experience today!
Northland Forage Minnow Spoons
The Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to pe...
The Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in to investigate. Tip with a minnow head, waxworms or your favorite soft plastic. The most lifelike miniature-sized jigging spoon Unique minnow design flashes & flutters to mimic gamefish’s most desired forage . . . a crippled minnow Available in Lifel...
$6.00
Northland Buck-Shot Rattle Spoons
The Buck-Shot® Rattle Spoon is deadly in both hard and open water fishing for vertical jigging pe...
The Buck-Shot® Rattle Spoon is deadly in both hard and open water fishing for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with your favorite live baits like minnow heads and wax worms. The UV Buck-Shot® Spoon is finished with a highly-visible UV enhanced optically enhanced brightener visible to fish in the darkest of water. The ticking, thumping and clicking Buck-Shot® Rattle gets the a...
$8.00
Northland High-Ball Floater Jig Heads #2 Assort...
Catches walleyes, bass, perch and trout. Tip with a leech, minnow or nightcrawler. Great for floa...
Catches walleyes, bass, perch and trout. Tip with a leech, minnow or nightcrawler. Great for floating your bait where fish can see it over moss, weeds, rocks and other snaggy bottoms. Use with a small Roach® Walker sinker for slowly dragging bottom in shallow water. Change to a heavier weight in deeper water or to maintain bottom contact in windy conditions. Deadly for floating minnows, crawlers, & leeches over grass, weeds, moss and rocks Lethal for walleye, perch, bass & trout 1...
$11.00