Collection: Wolfcreek Lures & Clothing

At Wolfcreek Lures, quality is always our foremost priority. It’s been like this since we released our very first wooden prototype. As an avid, lifelong sport fisherman, our founder and lead designer, Anders Ulvforsen, wouldn’t have it any other way. This includes everything from the design of our lures to the product development, where a few select details can have a positive impact on overall quality.

You can see the results today: A lure with accurate movement and precision struck weight and balance, with the perfect color combination and a beautiful finish.

What started in early 2006 with a handmade pike lure has expanded over the years to also encompass factory made lures based on our original design, rods, terminal tackle, additional fishing gear, and our own exclusive clothing line. Our product catalog is constantly undergoing expansion, most recently with a perch & bass fishing line. The creative ideas are brought to life in our workshop in the small Swedish town of Frösön, where the lures are then cast throughout the world by fishermen and women who share the passion of our founder.